Prada is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage and hats), founded by Mario Prada.The label is a status symbol.
The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop- Fratelli Prada (English: Prada Brothers)–in Milan,Italy. Initially,the shop sold leather goods and imported English steamer trunks and handbags.
Later Mario Prada's  daughter,Miuccia Prada,joined the company in 1970,eventually taking over from her mother in 1978.Then Miuccia began making waterproof backpacks out of Pocone.She met Patrizio Bertelli in 1977,an Italian who had begun his own leathergoods business at the age of 17 and he joined the company soon after.He advised Miuccia—and she followed the advice—on better decisions for the Prada company.It was his advice to discontinue importing English goods and to change the existing luggage styles.
Time described the apparel as "unassertive, combining traditional good manners and an ultramodern industrial sleekness.Truly, the designs to come out of the House of Prada reflected the feminine worker aesthetic,which made it quite unique in contrast to other high-fashion brands.It would be identified with affluent working women who held demanding jobs.Thus, it is no surprise that Miuccia took it upon herself to call her women's bags "uniforms".
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